Crypto.com Collaborates With Italian Soccer League Lega Serie A

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Cryptocurrency exchange and a crypto payment service have expanded their arena aiming to incorporate crypto benefits. Crypto.com has recently announced to have signed a partnership with the professional soccer league Lega Serie A of Italy. The partners have scheduled to release a collection of NFTs for commemorating the historic final on the 19th of May, 2021.

Crypto.com is the first-ever cryptocurrency exchange to have offered its sponsorship to a professional soccer team. Italy’s Lega Serie A is a leading professional football league. It is the second sports organization that issued NFTs in collaboration with the digital currency exchange, Crypto.com. The payment service provider had already issued limited NFTs in the past for the F1 Aston Martin team or the Formula One team. 

The official announcement reveals that the company will be seen sponsoring the Coppa Italia final, Atalanta vs Juventus, that has been scheduled for the 19th of May.

The official blog of Crypto.com writes – 

“With the fastest growing crypto app and over 10 million users world-wide, Crypto.com is proud to be Lega Serie A’s first cryptocurrency partner. Together the two organizations will create new experiences for football fans in Italy and beyond, starting with special NFT collectibles available exclusively at Crypto.com/NFT. Lega Serie A becomes the second sport organization to launch NFTs with Crypto.com, joining Aston Martin Cognizant Formula One Team who launched their first NFTs to commemorate their return to the sport after more than 60 years.”

The CEO of Lega Serie A, Luigi De Siervo said – 

“We are extremely proud to announce this prestigious partnership with Crypto.com, a leading company in the world of cryptocurrencies and NFTs — We are the first football league in the world to sign an agreement in this new market which is extremely innovative and relevant not only for sports fans, where other world-class leagues such as the NBA have been operating in recent months. In this way Lega Serie A aims to expand its target audience and continues the international growth of the brand, always looking to the future and innovation. The Coppa Italia Final will be an expression of these values and will offer millions of fans around the world an exciting experience not only on the pitch, but also before and after the game, thanks to the many commercial and marketing initiatives that we will organize with our partners”.

Following this, the CEO of Crypto.com, Kris Marszalek had made the following comment – 

“We are extremely proud to announce this prestigious partnership with Crypto.com, a leading company in the world of cryptocurrencies and NFTs — We are the first football league in the world to sign an agreement in this new market which is extremely innovative and relevant not only for sports fans, where other world-class leagues such as the NBA have been operating in recent months. In this way Lega Serie A aims to expand its target audience and continues the international growth of the brand, always looking to the future and innovation. The Coppa Italia Final will be an expression of these values and will offer millions of fans around the world an exciting experience not only on the pitch, but also before and after the game, thanks to the many commercial and marketing initiatives that we will organize with our partners”.

Back in March, the company had also sponsored the Montreal Canadiens, which is a powerhouse in the National Hockey League (NHL) and one of the four major sports in North America.

Source: Medium / The Capital


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