Microsoft and Google’s Real AI Advantage Isn’t Brains — It’s Distribution

Microsoft Copilot and Google Gemini initially couldn't compete with ChatGPT on quality, but they're winning through a smarter strategy: embedding AI directly into tools people already use like Office 365, Gmail, and Google Sheets. No extra subscriptions, no tab-switching, no conscious effort required.​ Despite having multiple AI subscriptions, it's natural to gravitate to Gemini in Gmail and Copilot in Word simply because they're already there. The real value isn't solving complex problems—it's handling everyday tasks like fixing grammar, adjusting email tone, and cleaning up spreadsheets that consume hours weekly.​ Bottom line: Distribution and integration beat standalone brilliance. When AI becomes part of your existing workflow instead of a separate tool you must remember to open, adoption becomes inevitable.​