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How to Advertise Your Startup the Right Way
There are ways to advertise to millions of people without annoying anyone. Choose a platform that fits your target audience correc...
Brand Community Platforms: The Secret to Customer Retention
Brand community platforms can be your most powerful tool for growing your business. People stick around for the connections they’v...
How to Work With Israel Startups on Public Relations With Shani Ben-Haim
An interview on Public Relations and Israeli startups with Shahni Ben-Haim.
AI Will Decide Every B2B Deal by 2030 (And That’s a Conservative Guess)
Artificial intelligence will decide which B2B brands are considered, compared, and shortlisted before a human conversation ever be...
The Discovery Gap: Why ChatGPT Knows Your Startup But Won't Recommend It
New research reveals a 30:1 visibility gap in how ChatGPT discovers products, and why GEO optimization might not be the answer.
Make Q1 Marketing Count: Focus, Execute, Deliver
Skip the overcomplicated Q1 marketing plans. Focus on what actually moves the needle: own one channel, fix one conversion problem,...
5 Gen Z Marketing Trends That Will Make or Break Brands in 2026
By 2026, the brands that win with Gen Z won’t just market products—they’ll build communities that shape culture and commerce. Disc...
How Luxury Detergents Broke into AI Search: The Science of Becoming Machine-Disc...
AI search is reshaping consumer behavior, and the emerging queries reveal a dramatic shift in what people expect from laundry dete...
The Art of Syncing Marketing, PR & Sales to Boost Your KPIs
Business claims to want a strategist responsible for money and growth, but hires and evaluates them like a tactical executor respo...
Reddit Marketing for Solo Founders: A 3-Month Retrospective
A practical breakdown of what works, what doesn't, and how to save hours of wasted effort when using Reddit as a marketing channel...
My "Serverless" Dream Turned into an IP Ban Nightmare: Why I Moved to Desktop
I built a Reddit marketing tool on Next.js, but server-side scraping led to instant IP bans. This post explains why I pivoted to a...
Choose Your Niche, Own Your Content – and Hear It Straight From Our Past Fellows
Choosing a niche is key to standing out as a writer. It signals expertise, fuels creativity, and builds a loyal audience. By focus...
