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The Discovery Gap: Why ChatGPT Knows Your Startup But Won't Recommend It
New research reveals a 30:1 visibility gap in how ChatGPT discovers products, and why GEO optimization might not be the answer.
Make Q1 Marketing Count: Focus, Execute, Deliver
Skip the overcomplicated Q1 marketing plans. Focus on what actually moves the needle: own one channel, fix one conversion problem,...
5 Gen Z Marketing Trends That Will Make or Break Brands in 2026
By 2026, the brands that win with Gen Z won’t just market products—they’ll build communities that shape culture and commerce. Disc...
How Luxury Detergents Broke into AI Search: The Science of Becoming Machine-Disc...
AI search is reshaping consumer behavior, and the emerging queries reveal a dramatic shift in what people expect from laundry dete...
The Art of Syncing Marketing, PR & Sales to Boost Your KPIs
Business claims to want a strategist responsible for money and growth, but hires and evaluates them like a tactical executor respo...
Reddit Marketing for Solo Founders: A 3-Month Retrospective
A practical breakdown of what works, what doesn't, and how to save hours of wasted effort when using Reddit as a marketing channel...
My "Serverless" Dream Turned into an IP Ban Nightmare: Why I Moved to Desktop
I built a Reddit marketing tool on Next.js, but server-side scraping led to instant IP bans. This post explains why I pivoted to a...
Choose Your Niche, Own Your Content – and Hear It Straight From Our Past Fellows
Choosing a niche is key to standing out as a writer. It signals expertise, fuels creativity, and builds a loyal audience. By focus...
Shopify in 2026: 5 eCommerce Trends That Will Decide Which Merchants Win
Shopify merchants who win in 2026 will harness AI shopping assistants, social commerce, personalization, immersive AR experiences,...
Community Commerce Brands Can Drive Authentic Engagement: Here's How
Community commerce is the new way to sell products on social media. Brands can build authentic relationships with their audience,...
You’re a Business, Man: How Blogging Builds Authority, Opportunity, and Income
Consistent blogging is a powerful career accelerator. Each post builds authority, attracts opportunities, and expands your profess...
GenAI-Referenced Media: A New Earned Media Tier That Impacts Generative Search a...
Discover why GenAI-Referenced Media is emerging as a critical earned media tier. Learn how machine-legible coverage, deep links, a...
