The Internet Is Now Built for AI, Not Humans

AI already consumes 51% of internet traffic. Soon humans won't be in the buying loop at all. When that happens, only four marketing channels survive: government-mandated vendors, AI picking the objectively best product, human identity/"T-shirt" purchases, and paid placements inside LLMs. If you're a bootstrapped founder, two of those are pay-to-play. The remaining two are your entire playbook: build the best product for one specific niche (AI agents will find you), and build a personal brand so strong that people choose you before any agent can.