Why We Post Less on Social Media but Scroll More

Social media behavior has fundamentally shifted. While active posting is plummeting, passive scrolling is relentless. Users have adopted "posting zero," consuming content without sharing, due to fear of judgment and performative pressure. Simultaneously, feeds have evolved from social spaces into "dead internet" streams clogged with bots, ads, and AI-generated "slop." Despite posting less, we scroll more because algorithms are aggressively engineered to hijack attention and fuel addictive doomscrolling. This disconnect harms mental health and attention spans. To restore connection, we must prioritize human interaction over engagement metrics and reclaim digital spaces with imperfect, honest updates.