The Algorithmic Blind Spot: Why AI Search Can’t See Your Tech Brand

The shift from SEO to AI Engine Optimization (AEO) means tech companies must fundamentally rethink their visibility strategy. To be referenced by LLMs and AI systems, brands need verifiable identities with structured data, public engineering work, and third-party validation. Success now depends on being embedded in developer workflows through APIs and integrations rather than relying on organic search traffic. Technical credibility comes from transparent documentation, real user communities, and proof-of-work reputations—not marketing hype.