The AI Flywheel: A Product Leader’s Guide to Building Compounding Growth

The traditional sales funnel is being replaced by compounding growth loops, especially in AI products. This model turns a product's output into its own acquisition channel, creating sustainable, capital-efficient growth. This guide breaks down the three core AI-powered loops (Viral, Content, Integration) and provides a strategic blueprint for product leaders to build and measure them using key metrics like Branching Factor and Cycle Time. The future of growth is product-led, and this is the playbook.