How Playnance Turned 10,000 Daily Users Into On-Chain Gamers

Playnance, a Tel Aviv-based Web3 company founded in 2020, made its first public announcement in February 2026 after operating in stealth mode for five years. The platform integrates with more than 30 game studios, converting thousands of games into on-chain experiences while processing approximately 1.5 million blockchain transactions daily from over 10,000 users. Most users originate from traditional gaming environments and onboard without crypto wallets or blockchain knowledge, using standard Web2 login systems while blockchain operations run invisibly. The company's G Coin is currently in pre-sale mode, and CEO Pini Peter emphasized building usable systems over blockchain education. Playnance's approach contrasts with typical blockchain gaming projects that prioritize token economics and decentralization messaging, instead treating blockchain as backend infrastructure that users never directly interact with.