Why Home Services Marketplaces Were Unscalable – Until AI

Most home services marketplaces didn’t fail because of demand — they failed because operational complexity was too expensive to scale.Recurring services, trust, scheduling, and constant coordination created a layer of manual work that broke unit economics. AI changes this. For the first time, marketplaces can automate matching, coordination, and onboarding at scale — turning what used to be operational overhead into software.