The Shift No One Saw Coming: Why Technical Sellers Are Leaving Zoominfo for Onfire

Technical sales teams are moving from ZoomInfo to Onfire because job titles no longer predict buying authority in engineering-led orgs. Onfire provides buyer intelligence based on real technical activity—Slack, Discord, Reddit, OSS usage, and tooling ownership—giving sellers named prospects with verified responsibilities. For technical ICPs, accuracy now beats volume, and Onfire is becoming the default.