The Frankenstack Problem: When Too Many ‘Best Tools’ Break Your Growth Engine

Marketers have built digital Frankenstacks—collections of brilliant tools that don’t work well together. What began as “using the best tool for the job” has evolved into a tangled web of apps that drain focus, waste money, and multiply inefficiencies. The next frontier in marketing isn’t adding more tools—it’s simplifying systems. True agility means building workflows that reduce friction, unify data, and fade into the background so you can focus on creativity, not coordination.