Maximizing Event ROI With Engagement Organization Software: In The Room

In The Room, founded by Bill Allen, Blaze Faillaci, and Taylor Harry, boosts event ROI by tracking real-time attendee engagement and identifying “invisible disengagement.” Used at events like Funnel Hacking Live, it uncovered $2.8M in missed sales by re-targeting absent attendees. With live tracking, lead capture, and actionable insights, the platform is reshaping event monetization strategies.