IPv6 and CTV: The Measurement Challenge From the Fastest-Growing Ad Channel

IPv6’s privacy features—rapid address rotation, prefix reassignment, and massive address space—are breaking traditional digital advertising measurement, with CTV feeling the impact first. IPinfo solves this with a research-grade, measurement-based IPv6 model built from active probing, topology validation, and global-scale datasets that provide accurate geolocation, network type, attribution signals, and fraud detection across all channels.