Inside Will Jiang’s Ethical Growth Hacking Strategy for Social Media

Will Jiang’s career spans Instagram and Rednote, where he has built scalable growth systems rooted in usability rather than manipulation. From redesigning Instagram’s multi-account experience to modernizing Rednote’s internationalization infrastructure and launching LLM-powered translations, Jiang demonstrates that sustainable user growth comes from reducing friction, respecting users, and building intuitive products that earn trust at scale.