From Satellite to Stream: Viharika Bhimanapati’s Digital Reinvention of NFL Sunday Ticket

From 2016–2018, Viharika Bhimanapati led the digital transformation of NFL Sunday Ticket, unifying satellite feeds with streaming apps for cross-platform access. Her innovations—Apple TV launch, deep-link integration, push notifications, and Apple Watch support—boosted engagement, renewals, and revenue, setting new benchmarks in sports media streaming.