From Launch to Exit in 10 Months: Inside Neri Bluman's Bet on Answer Engine Optimization

Neri Bluman and co-founder Beeri Amiel recognized this inflection point early and launched XFunnel to pioneer Answer Engine Optimization (AEO)—maintaining brand visibility in AI-driven discovery. Ten months later, HubSpot acquired the company, validating both the urgency of the problem and their solution.