Fixing Web3 Marketing: What Channels Actually Work in Web3

Web3 marketing can’t rely on hype or a single platform. To succeed, projects need a multi-channel strategy combining X/Twitter for awareness, YouTube for education, Discord/Telegram for community, blogs and SEO for credibility, and email for retention. PR, partnerships, influencer campaigns, airdrops, events, and targeted paid ads all play supporting roles. The key is integrating these channels into a cohesive narrative that builds trust, engagement, and sustainable growth.