Ferrari Launches “499P Token” Giving Collectors a Chance to Own the Iconic Car

Ferrari is entering the crypto world with the launch of “Token Ferrari 499P,” a blockchain-based digital asset developed in partnership with fintech firm Conio. Initially available to Hyperclub members — an elite circle of around 100 endurance-racing fans — the token will enable private trading and exclusive auctions for Ferrari’s 499P endurance car. The initiative continues Ferrari’s embrace of digital finance, following its acceptance of Bitcoin, Ethereum, and USDC for car purchases. Set to debut with the 2027 World Endurance Championship season, the project highlights how luxury automakers are leveraging blockchain to deepen exclusivity and connect with a younger, tech-savvy clientele.