Detecting and Mitigating Fake Contact Data: A Case Study with Apple Ecosystem Signals

Lead data often degrades or includes fake contacts, costing businesses time and revenue. Traditional validation (regex, OTP, domain checks) is easily bypassed. iPhone Lookup leverages iMessage/FaceTime registration as a signal of active, reachable contacts. This improves lead scoring, cuts manual verification, and raises response rates, especially impactful in B2B contexts.