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How to Turn “Impossible” Into Your Next Breakthrough
Inspired by Muhammad Ali’s philosophy, this piece shows how creators, founders, and game developers can turn rejection, failure, a...
Culture and Leadership in Startups: Lessons from the Founder
Startup culture is shaped most intensely by the founder and first handful of hires. A strong culture can propel a startup through...
9 Ways You Might Be Encouraging Mediocrity on Your Team
When you set the ceiling too low for your team, you open the door for average to become the norm.
Cognitive Bias Is the New Technical Debt in Marketing
Cognitive bias is the new technical debt. You can't see it accumulating, but it compounds with every automated decision. As automa...
The Machiavellian Marketing Framework (MMF): How to Engineer Inevitability in th...
The Machiavellian Marketing Framework (MMF) is a post-persuasion paradigm designed for the algorithmic era. It is a psychological...
Why 100-hour Work Weeks and Constant Suffering Leads to Burnout
The "Skinny Brain Epidemic" is when people mistake suffering and busywork for value. Our systems reward appearing busy, leading to...
The Dark Side of AI in Marketing: Power, Persuasion, and Mind Control
Marketers who ignore this truth are sheep walking into a slaughterhouse. Those who embrace it become wolves. Each ad, each offer,...
Advice for Open Source Entrepreneurs: Pick Your Market, Serve Paying Customers
For OSS founders, this is a must-read!
The Evolution of Marketing Laws: From Comfort to Psychological Warfare
Marketing is no longer about persuasion; it is about domination. Modern campaigns are crafted not to speak to reason but to exploi...
Unlocking PR: How Businesses Can Conquer Their Publicity Phobias
Businesses want it—but they’re afraid of it.
Marketing Laws That Push the Boundaries of Ethics (In Google AI Overview's Words...
The 23 Laws of Marketing: Master Them or Die is a book of marketing principles. It is written as a weaponized doctrine, not as a p...
What Will AI Make of Us Entrepreneurs?
Software engineers and entrepreneurs are on the cusp of a tech tsunami. This might be the last, and largest, 'clean up season' in...
