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Would I Use LLMs to Rebuild Twitter's Dynamic Product Ads? Yes and No!
Twitter’s Dynamic Product Ads system was built to match users to products they are most likely to buy. The system used product and...
Community Commerce: How Brands Build Authentic Connections That Drive Sales
In 2026, community commerce is no longer a niche experiment. Brands that master it flip the marketing funnel upside down. This app...
5 Gen Z Marketing Trends That Will Make or Break Brands in 2026
By 2026, the brands that win with Gen Z won’t just market products—they’ll build communities that shape culture and commerce. Disc...
Building Product Pricing Using Reinforcement Learning Algorithms: The Realities...
Reinforcement learning only works in pricing when the system learns from real consequences, and the hard part is not the algorithm...
The Architectural Mistake That Turns GTM Platforms Into Unreconcilable Ledgers
Revenue systems rarely fail loudly. They fail through slow accumulation of policy debt, inconsistent approvals, and misaligned inc...
Measuring True Campaign Uplift in Noisy E-Commerce Data: A Practical Heuristic A...
In large e-commerce marketplaces, measuring campaign impact is far from trivial. Fake discounts, and volatile merchant behavior ma...
Retail AI: How Data-Driven Decisions Will Redefine Commerce in 2026
In 2026, AI is no longer an experiment. It is the operating system for retail. The biggest shift is toward focused AI solutions th...
Shopify in 2026: 5 eCommerce Trends That Will Decide Which Merchants Win
Shopify merchants who win in 2026 will harness AI shopping assistants, social commerce, personalization, immersive AR experiences,...
Why Teams Need Packages — And How I Built an E-Commerce Package That Changed Our...
A deep dive into package-driven development, showing how I created an e-commerce module in Laravel that reduced repetitive work an...
How a Standardized Logistics Context Protocol (LCP) Can Unlock AI's Full Potenti...
Logistics industry stands at an inflection point. Lack of a standardized protocol for logistics providers to communicate is a bott...
How Online Stores Know What You’ll Buy Next: The Math Behind “Frequently Bought...
Association Rule Mining helps computers find patterns automatically from huge amounts of data. It can be used to make better decis...
Modernizing Legacy E-Commerce Platforms: From Oracle ATG To Cloud-Native Archite...
Oracle ATG Commerce was the platform of record for large enterprises for many years. But the e-commerce game has changed, and now,...
