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1 day ago

Every 28 Days You Disappear: Why PR Needs an Engine for the AI Era

In the age of generative AI, PR metrics like “impressions” and “media hits” don’t tell the full story. AI models refresh their und...

1 week ago

The Future of Brand Visibility: Why Keyword Research Is Taking Over

The rules of visibility are changing faster than most brands can adapt. In the generative era, discovery has moved from **search e...

Oct 01, 2025

Building a Great Product at a Bad Time: Our First Venture Into B2B

Building startups in shifting markets: how Imii proved its AI platform in UK healthcare, why policy changes forced a pivot, and wh...

Sep 26, 2025

10 PR Myths in 2025, And What the Data Actually Shows

Public relations is at a turning point. Traditional tactics and the rise of generative AI has reshaped how audiences discover and...

Sep 23, 2025

How Poor Identity Management Impacts Your Partnerships

Poor identity management is slowing down B2B partnerships and eroding trust. Onboarding is delayed, login issues are common, and o...

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