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Beyond Prediction: Econometric Data Science for Measuring True Business Impact
Econometric methodologies model counterfactual consequences upfront so that an analyst can predict what would happen without inter...
Designing Economic Intelligence: Econometrics-First Approaches in Data Science
Economic intelligence is embedding a structured way of reasoning into decision systems. Econometrics is a logical springboard for...
Causal Thinking in the Age of Big Data: Modern Econometrics for Data Scientists
Predictive models now rule over modern analytics stacks from recommendation engines to demand forecasting and fraud detection. But...
How to Use Propensity Score Matching to Measure Down Stream Causal Impact of an...
Ad exposure is not randomly assigned – algorithms may show ads more to highly active users. As a result, “unobservable factors mak...
Transforming External Audits with Data Analytics: Power Query, CCH and Risk-Base...
Data analytics is also making the auditors reconsider planning and carrying out the auditing process. They are no longer applying...
PBIX Is Not Going Away - But PowerBI Will Never Work the Same Again
"PBIX" packaged PowerBI reports into a single binary file, which worked well for individual authors but struggled at scale. "PBIR"...
We Built Dashboards for the Business. Then the Cloud Bill Built One for Us.
We discovered our BI architecture was quietly burning money.Two structural fixes - splitting giant 500M-row models into optimized...
A Practical Guide to Measuring Business Impact in AI/ML Projects
Behind every “AI success” headline lies a harder question - did it really work?This article gives a structured look at how to mea...
Landing Page Analytics: Why Traditional Tools Fail
Landing pages are precision instruments designed for a specific outcome. They deserve analytics tools built with the same focus an...
Knowledge Graphs Gain Traction as AI Pushes Beyond Traditional Data Models
Is graph really the new star schema? What do graphs like to non-insiders, and what attracts them to the community, methodologies,...
Data Governance In Advertising Technology: Enhancing Campaign Performance Throug...
Advertising technology has turned into a data-hungry monster, continually consuming numbers, insights, and patterns. If we don’t h...
The Death of Clicks: Why Google's AI Overviews Are an Existential Threat to SEO
SEO isn't dead, but AI Overviews are draining its lifeblood. Clicks are collapsing, zero-click searches are rising, and authority...
