News

Oct 10, 2025

A Practical Guide to Measuring Business Impact in AI/ML Projects

Behind every “AI success” headline lies a harder question - did it really work?This article gives a structured look at how to mea...

Sep 29, 2025

Landing Page Analytics: Why Traditional Tools Fail

Landing pages are precision instruments designed for a specific outcome. They deserve analytics tools built with the same focus an...

Sep 25, 2025

Knowledge Graphs Gain Traction as AI Pushes Beyond Traditional Data Models

Is graph really the new star schema? What do graphs like to non-insiders, and what attracts them to the community, methodologies,...

Sep 17, 2025

Data Governance In Advertising Technology: Enhancing Campaign Performance Throug...

Advertising technology has turned into a data-hungry monster, continually consuming numbers, insights, and patterns. If we don’t h...

Sep 11, 2025

The Death of Clicks: Why Google's AI Overviews Are an Existential Threat to SEO

SEO isn't dead, but AI Overviews are draining its lifeblood. Clicks are collapsing, zero-click searches are rising, and authority...

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