Beyond Order-Taking: Roy Baharav on Why the Drive-Thru Pickup Window Is the Next AI Frontier

Roy Baharav argues the real drive-thru bottleneck isn’t ordering—it’s the pickup window. Hi Auto is expanding AI into “window intelligence,” analyzing conversations, accuracy, and behavior in real time. By linking order data with window interactions, operators gain end-to-end visibility—improving speed, reducing errors, and uncovering the most overlooked driver of customer experience.