10 Marketing Moves Tech Companies Can't Afford to Skip Before 2026

Most tech companies will start 2026 with the same marketing strategy that failed them in 2025. Don't be one of them. This guide breaks down 10 practical year-end moves: audit your content ROI vs ad spend, build genuine thought leadership (not product pitches), create a strategic content calendar, identify where your audience actually discovers content, kill underperforming channels, analyze competitor strategies, survey your audience, calculate brand authority metrics, prepare for AI-powered search, and set measurable goals. The key insight? Great content only works if it reaches the right audience—which means publishing beyond your own blog to platforms where your buyers already spend time.