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Bridges Aren’t Enough. It’s Time for a Springboard
Naftali Dratman is the CEO of Israel Innovation Springboard. He says startups in Israel are sometimes too focused on their tech wi...
GenAI-Referenced Media: A New Earned Media Tier That Impacts Generative Search a...
Discover why GenAI-Referenced Media is emerging as a critical earned media tier. Learn how machine-legible coverage, deep links, a...
AI and the Future of Recruitment
Artificial intelligence is speeding up the hiring process and changing the entire experience of work. By 2026, the influence of ar...
Why Pi Network and CiDi Games Might Finally Crack Web3 Gaming at Scale
Pi Network and CiDi Games have announced a partnership. The two teams are beginning with an existing audience of tens of millions...
Pi App Studio Expands Beyond No-Code, Giving Creators and Developers More Room t...
Pi App Studio has added support for downloading and uploading app source code. The update signals a gradual broadening of its purp...
The Best PR Agencies Who Help Brands Show Up in Generative Search
Generative search has become the new front door for brand discovery. ChatGPT, Gemini, Claude, and Perplexity now shape how buyers...
Inside Modern Sales: How Verified Data and AI Are Powering the Next Generation o...
Salespeople today need to learn how to use AI so each one of them can become a superhuman. Sales technology was about features a d...
A Look at Retail Holiday Shopping Trends
The U.S. population on average has a lower Equifax Market Pulse Index than 4 years ago. Gen Z as a whole has had to start cutting...
The OBS Playbook: How to Turn AI, Data & Cloud Into P&L Results
OBS is how you make AI/Data/Cloud pay rent. Encode outcomes, standardize how you work, and run the cadence. The rest is commentary...
Why a Prompt Index Matters for Brands (and How to Build One)
A Prompt Index is a structured inventory of the questions (prompts) users feed into generative AI tools. For marketers, this is th...
Wall Street Grammar: How the Way CEOs Speak Moves Billions Before You Notice
Markets react not only to meaning but to form. The Syntactic Authority Index reveals that specific sentence structures—like “must,...
Every 28 Days You Disappear: Why PR Needs an Engine for the AI Era
In the age of generative AI, PR metrics like “impressions” and “media hits” don’t tell the full story. AI models refresh their und...
